About Elizabeth Kim

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So far Elizabeth Kim has created 3 blog entries.

Non-Traditional Trademarks – Scents and Taste

Earlier this year, the U.S. Patent and Trademark Office granted Hasbro, Inc. a trademark for the scent of its beloved toy modelling compound, Play-Doh. There is something uniquely distinctive and nostalgic about the scent of Play-Doh, which according to its registered trademark is defined as a “sweet, slightly musky, vanilla fragrance, with slight overtones of [...]

By |2018-11-15T14:12:58+00:00November 15th, 2018|Idea2Ideal|0 Comments

The Ins and Outs of Influencer Laws

Celebrity endorsements and testimonials have long dominated in advertising campaigns, and for good reason.  Celebrities provide a familiar face and an enviable lifestyle, whereas testimonials lend greater credibility to a product or brand.  In the last decade however, there has been a marked shift in this advertising model, one which places ‘influencers’ at the forefront [...]

By |2018-10-01T14:31:05+00:00October 1st, 2018|Idea2Ideal|0 Comments

The Boomerang Effect: Reversionary Interest in Copyright

In Canada, it’s well established that copyright will generally last for the lifetime of the author, plus 50 years. Ownership in copyright can be transferred by way of assignment, where a third party is granted full or partial interest in copyright, or by way of license, where a third party is permitted to use the [...]

By |2018-09-24T07:57:13+00:00September 24th, 2018|Idea2Ideal|0 Comments