The Ins and Outs of Influencer Laws

Celebrity endorsements and testimonials have long dominated in advertising campaigns, and for good reason.  Celebrities provide a familiar face and an enviable lifestyle, whereas testimonials lend greater credibility to a product or brand.  In the last decade however, there has been a marked shift in this advertising model, one which places ‘influencers’ at the forefront [...]

By |2018-10-01T14:31:05+00:00October 1st, 2018|Idea2Ideal|0 Comments

The Boomerang Effect: Reversionary Interest in Copyright

In Canada, it’s well established that copyright will generally last for the lifetime of the author, plus 50 years. Ownership in copyright can be transferred by way of assignment, where a third party is granted full or partial interest in copyright, or by way of license, where a third party is permitted to use the [...]

By |2018-09-24T07:57:13+00:00September 24th, 2018|Idea2Ideal|0 Comments

How Useful Must a Patent Be?

Patents can sometimes be difficult to obtain - they have strict requirements that must be followed. One of these requirements is "utility": a patent must be useful to be considered a valid patent. But what constitutes proper utility (i.e. usefulness)? Is it a "mere scintilla"? YES! It has been recently confirmed that a mere scintilla [...]

By |2018-08-31T09:58:58+00:00August 31st, 2018|Idea2Ideal|0 Comments

The Trade-mark, “Hello”

One of my favourite tools in the arsenal of Canadian trade-mark practitioners is the initiation of summary expungement proceedings. It is one of the most aggressive things you can do in the field but carries with it very limited risk. In brief, summary expungement proceedings are a simplified administrative proceeding in Canada wherein, upon payment [...]

By |2018-07-26T08:28:05+00:00July 26th, 2018|Idea2Ideal|0 Comments

On July 1, 2018 we celebrate the 15thanniversary of the founding of our firm, Andrews Robichaud PC. It both seems like yesterday and a long time ago. There are so many thoughts and memories that go through one’s mind when reflecting on such a milestone, but the one constant, which is something we often remind [...]

By |2018-06-29T07:30:51+00:00June 29th, 2018|Idea2Ideal|0 Comments

“We have updated our Privacy Policy” – GDPR Compliance Beyond an updated Privacy Policy

Your business, we’ll call it Privacy Co., operates out of Kingston, you sell product almost exclusively to the United States and now a European Union (EU) privacy regulation is affecting the way you handle customer data? What gives? On May 25ththe General Data Protection Regulation(GDPR) came into effect after years of consultation and preparation. The [...]

By |2018-06-06T19:33:31+00:00June 6th, 2018|Idea2Ideal|0 Comments

Ante Up!

A recurring theme came out of the 2018 INTA Annual Meeting in Seattle for me.  With a background in management science and half a decade of operations management before entering the legal profession, I am no stranger to the concepts of risk management and decision analysis. In fact, this background in risk analysis permeates my [...]

By |2018-05-31T11:26:59+00:00May 31st, 2018|Idea2Ideal|0 Comments

Accredited Investors and Prospectus Exemptions – Do Your Due Diligence!

In my previous article I referenced the fact that a company (an “issuer”) seeking to raise money without a broker could rely on the private issuer exemption by issuing shares to certain categories of shareholders, such as family members and close personal friends or business associates. However, what happens when you encounter a potential individual [...]

By |2018-04-27T07:16:32+00:00April 27th, 2018|Idea2Ideal|0 Comments

Raise Your Glass to Patent Law this St. Patrick’s Day!

The taste, the look, the intellectual property! On St. Patrick’s Day, Guinness® draught beer will be enjoyed in over 150 countries around the world. Happy beer drinkers will toast to each other’s health, they may even thank Arthur Guinness himself for signing a 9000-year lease on a dilapidated brewery at St. James’s Gate, but only [...]

By |2018-03-16T13:30:28+00:00March 16th, 2018|Idea2Ideal|0 Comments