Non-Traditional Trademarks – Scents and Taste

Earlier this year, the U.S. Patent and Trademark Office granted Hasbro, Inc. a trademark for the scent of its beloved toy modelling compound, Play-Doh. There is something uniquely distinctive and nostalgic about the scent of Play-Doh, which according to its registered trademark is defined as a “sweet, slightly musky, vanilla fragrance, with slight overtones of [...]