Think back to all the time and energy you put into developing, designing and registering your highly distinctive trade-mark. Your hard work is paying off and your product is now known internationally. In fact, your mark is so successful that it is beginning to take on a life its own. Your mark is now a [...]
I have often been asked, “What is the most challenging hurdle for building a successful business from scratch?”. THE HR consultants say, “hiring and retaining the best people”, and the truth is that truly talented people are at the core of most successful ventures. An engineering consultant may say, on the other hand, “The key [...]
For a guy who works in a field which focuses on branding and marketing, I sure am reluctant to do it myself. At its core, trade-marks, and marketing in general, is about standing on the tallest mountain and shouting to the world consistent reminders that you exist and are of value. That sort of boasting [...]
“Some innovations are best left to die in the ashes of the campfire around which they were conceived” Ah… here in Canada the long days of summer are upon us, and the mind starts to wander from regular work to things less structured. Things like lounging by the lake or telling tales around a [...]
